| Position | Marketing Director | Line Manager | Deputy CEO |
| Department | Marketing | Sector | Marketing |
| ROLE OVERVIEW The main purpose of the role is to oversee the strategic planning and execution of all marketing programs and branding efforts, and act as the ultimate guardian brand to lead our young and dynamic marketing team. The primary responsibility is to generate revenue by increasing sales through successful marketing tactics for the entire company. It includes the proper application of sound market research, pricing, brand marketing, effective marketing communications, advertising, and public relations. |
| MAJOR ROLE & RESPONSIBILITIES Lead numerous strategic marketing initiatives and mentor a high-performing, highly collaborative marketing team to include the following functional areas: social media & creative, branding and public relations. Design and implement the Marketing plan, which should be aligned with the overall business objectives, include high level activities, guidelines and budget to drive pipeline, ensuring consistent messaging, creative execution and measurable outcomes. Ensure a balance between longer-term strategic activities, such as brand positioning and market development, mid-term activities such as lead generation, and near-term tactical campaigns to increase sales volume. Manage the marketing budgets.Liaising with sales and public relations teams to align objectives.Building a network of reliable external agencies and marketing professionals.Conducting market research and staying updated with competitor positioning.Lead and develop a highly efficient team of marketing professionals. Contributing to new business development initiatives. |
| EXPERIENCE 3-5 years of Proven experience as Marketing Director. |
| EDUCATION BSc/BA in business administration, marketing, communications or relevant field; MSc/MA is must. |
| QUALIFICATION Solid understanding of market research and data analysis methods Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels Understanding of different business disciplines (IT, finance etc.) Proficient in MS Office and business software (e.g. CRM) A leader with both creative and analytical capabilities Outstanding communication (written and verbal) and interpersonal abilities |
Departments: Marketing
Position Type: Full Time
Job Location: Cairo
Career Level: Management
